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Supervalu Partners With Mobile Coupon Provider

MINNEAPOLIS — Supervalu here is partnering with Yowza!! to offer a mobile couponing application to its more than 1,900 independent customers at the point of purchase.

Rather than requiring customers to cut out traditional paper coupons, Yowzaa!! offers digital coupons directly to shoppers' smartphones. A free app that enbales cusotmers to use the system is available for iPhones and Androids.

More coupon news: Retailers Adopt Digital Platform

Supervalu said it expects the partnership to garner greater customer loyalty and satisfaction for its independent customers.

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