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Taking Sides: Fix your loyalty program? Or drop it?

Taking Sides: Fix your loyalty program? Or drop it?

As a tough sales environment and increasing costs have kept pressure on supermarket retailers, debate over the efficacy of loyalty programs has gained some steam, most notably as a result of Albertsons’ decision to drop such programs at the banners it acquired in the Supervalu deal.  If retailers are not seeing the results they require from their loyalty program, do they invest to fix it? Or drop it altogether?

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Contact: Desiree Torres, [email protected]

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