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7-Eleven to pilot delivery via robotics-powered vehicles

Test in California with Nuro to start with self-driving cars then introduce unmanned carriers

Russell Redman

December 1, 2021

3 Min Read
7Eleven-Nuro autonomous vehicle delivery.jpg
7-Eleven said its pilot of Nuro's technology will mark the first autonomous commercial delivery in California.7-Eleven

Convenience store giant 7-Eleven plans to test online order delivery in California using Nuro autonomous vehicles.

Irving, Texas-based 7-Eleven said Wednesday said the pilot in Mountain View, Calif., will mark the first autonomous commercial delivery in the state. Customers in the service area will be able to place orders through the 7NOW delivery app and have their products delivered by bot-powered vehicles.

The test initially will use Nuro’s self-driving Toyota Prius car, which carries a human operator for supervision, and later include Nuro’s R2 unmanned vehicle, the companies said. Vehicles from Nuro, a Mountain View-based provider of robotics and artificial intelligence technology, are custom-built to transport products and goods without any occupants.

“Our first foray into autonomous delivery was in 2016, when 7-Eleven became the first retailer in the U.S. to make a drone delivery to a customer’s house. Since then, we haven’t stopped looking for ways to redefine convenience for our customers inside and outside the four walls of our stores,” Raghu Mahadevan, chief digital officer at 7-Eleven, said in a statement. “Fast forward to 2021, and we are pushing the boundaries of innovation even further to provide customers with the first commercial autonomous delivery service in California.”

Related:7-Eleven expands Mobile Checkout to 3,000 stores

Nuro R2 unmanned delivery vehicle-food.jpgLater on in the pilot, 7-Eleven plans to use Nuro’s R2 unmanned vehicle to make deliveries. (Photo courtesy of Nuro)

To order through the autonomous delivery service, customers download the 7NOW delivery app (available at Google Play, the Apple App Store and 7NOW.com) and begin shopping by adding items to their virtual cart. At checkout, they choose autonomous delivery, and the app will send updates as the order is processed. 7-Eleven said orders arrive in about 30 minutes. Customers retrieve their order by going outside and taking their items from the back of the vehicle.

Products available for autonomous delivery include pizza, chips, beverages and household items, among other offerings. Age-restricted items such as alcohol, tobacco products and lottery tickets aren’t available through the service, which operates 8 a.m. to 9 p.m. and carries no additional charge for customers in Mountain View.

Nuro became the first autonomous vehicle company to receive a deployment permit from California in December, enabling the launch of the pilot with 7-Eleven, the retailer said.

“Residents in the state of California, a major hub of innovation, have never been able to experience the commercial delivery of goods by an autonomous vehicle. Nuro is teaming up with 7-Eleven to change that,” according to Jiajun Zhu, co-founder and CEO of Nuro. “We’ve always wanted to bring Nuro’s autonomous delivery to our local community and to our neighbors. We couldn’t be more excited to do this with an iconic neighborhood store like 7-Eleven in our hometown, Mountain View.”

Related:Instacart delivery expands to 6,000 7-Eleven stores

Overall, 7-Eleven operates, franchises and/or licenses more than 77,000 stores in 19 countries and regions, including nearly 16,000 stores in North America.

Grocery retailers that have piloted Nuro autonomous vehicles for delivery include Walmart and The Kroger Co. Other supermarket chains that have tested autonomous delivery with other technology providers include The Save Mart Cos., H-E-B, Amazon and Stop & Shop. Earlier this year, Albertsons Cos. announced a pilot of a remote-controlled grocery delivery cart in Northern California through its Safeway chain.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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