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FreshDirect uncorks Rosé Express delivery for another summer

Online grocer expands seasonal service to more communities in New York’s eastern Long Island

Russell Redman

May 20, 2022

2 Min Read
FreshDirect-Rose Express delivery van.jpg
This summer, FreshDirect's Rosé Express will bring same-day delivery of grocery and two-hour delivery of wine, beer and spirits to the Hamptons and Montauk communities on Long Island’s South Fork as well as to the nearby areas of Bellport, Shelter Island and the North Fork.FreshDirect

Online grocer FreshDirect is restarting its alcohol delivery service this summer to eastern Long Island, an upscale social and vacation hotspot in metropolitan New York.

Dubbed Rosé Express, the service — introduced last year — provides two-hour delivery of wine, beer and spirits to the Hamptons and Montauk communities on Long Island’s South Fork during the summer season. New York-based FreshDirect also said yesterday that it's expanding its summer service to the Bellport, Shelter Island and the North Fork areas with delivery of fresh food, beverages, meal solutions and household staples.

“When we introduced the Rosé Express last summer, our goal was to provide a unique and convenient service for our customers in the Hamptons. The positive response was overwhelming, and after an outstanding first season we are excited to bring the Rosé Express back,” Dave Bass, managing director at FreshDirect, said in a statement.

Rosé Express delivers rosé and other customer-favorite wines, beers and spirits directly to customers’ doorsteps in special pink-branded vehicle. FreshDirect said Rosé Express also will make special appearances at select activations throughout the summer. The online grocer also noted that it fosters direct and exclusive relationships with local farmers and suppliers, including an array of Long Island artisans, purveyors and small businesses such as Great Gun Shellfish, Satur Farms, Wickham’s Fruit Farm, Wells Homestead Acres, Montauk Brewing Company and South Bay Seafood. 

Related:FreshDirect takes its fresh food message to the rails

“As we celebrate our 20th anniversary this year, we continue to look for the best ways to serve our customers, meet them wherever the season finds them, and bring them everything they need to celebrate summer with family and friends,” Bass added.

Part of Ahold Delhaize USA, FreshDirect operates from a 400,000-square-foot automated fulfillment center and campus in the New York City borough of the Bronx. Overall, FreshDirect delivers directly to customers in selected markets in seven states, including New York, New Jersey, Connecticut, Pennsylvania, Delaware, Maryland and Virginia. Its key metropolitan markets include New York City, Philadelphia and the District of Columbia.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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