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Shipt announces holiday cash bonuses for personal shoppers

Payments to recognize extra efforts during Thanksgiving week, Target subsidiary says

Russell Redman

November 10, 2020

2 Min Read
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Personal shoppers nationwide will receive cash payments ranging from $50 to $300 based on orders completed between Nov. 25 and 30, Shipt said.Shipt

Same-day delivery specialist Shipt plans to pay holiday cash bonuses to all of its more than 200,000 personal shoppers.

The Target Corp. subsidiary said yesterday that personal shoppers nationwide will receive cash payments ranging from $50 to $300 based on orders completed between Nov. 25 and 30.

Shipt noted that it’s doubling its investment in holiday bonuses for shoppers’ extra efforts during the busy Thanksgiving week, which kicks off the holiday shopping season and, this year, will present “complexities and challenges” due to the coronavirus pandemic, including more online orders.

“Shipt shoppers are working incredibly hard, and we want to make sure they know we appreciate them and all that they do,” Shipt CEO Kelly Caruso said in a statement. “This holiday shopping season will be a very busy one, and we’re proud to reward the shoppers who are going above and beyond to serve their communities.”

The exact amounts of the bonuses will vary by market and be scaled according to the number of shops in the six-day time frame, Shipt reported. Shoppers will be able to see the specific bonus available in their metropolitan area and track their progress using the Shipt personal shopper app.

“What's unique about this bonus is that it enables Shipt shoppers to earn a bonus no matter where they are spending the Thanksgiving week,” Caruso added. “This is just one additional way shoppers can embrace, and benefit from, the flexibility offered in shopping for Shipt.”

Related:Shipt aims to add 100,000 personal shoppers

The cash bonus announcement comes about a month after Birmingham, Ala.-based Shipt unveiled plans to hire another 100,000 personal shoppers to have extra hands to handle the upcoming spike in holiday orders. The hiring program will expand Shipt’s shopper base to more than 300,000 personnel.

In August, Shipt announced a pay-per-order option that enables consumers to use the service without having to commit to an annual membership, a move that better positions the company to compete with rivals Instacart and Amazon. Customers now can buy Shipt passes for a fee of $10 for one online delivery order, $9 for three orders or $8 for five orders. An annual membership costs $99 per year for unlimited free deliveries on orders of $35 or more.

The pay-per-order launch followed the debut of a Shipt brand refresh in February. The update included a new logo plus a sweeping, multimedia marketing campaign touting the brand’s new “Over-delivering delivery” tagline.

An independently operated unit of Target, Shipt provides personal shopping and delivery services in more than 5,000 U.S. cities, accessible to 80% of the nation’s households. Its 120-plus retail partners span the grocery, alcohol, kitchen goods and household staples, pet care, health and wellness, and business products segments.

Related:H Mart teams up with Shipt for online grocery delivery

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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