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Supermarket News
10 retailers that ramped up private label in 2020
Michael Browne Dec 11, 2020

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With robust store brands, Aldi stays true to its mission

Hard discount retailer Aldi has a not-so-secret weapon that has positioned it especially well throughout COVID-19 and going forward in a challenged economy: its everyday low pricing and the depth and quality of its private label offering.

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Gelson’s Markets expands roster of store-brand wines

The own-brand wine collection at Southern California grocer Gelson’s Markets just got bigger with a lineup that now includes four new bottlings: Reserve Cabernet Sauvignon Coombsville 2018, Reserve Cabernet Franc Oakville 2018 and Red Cuvée Napa Valley 2018 red wines and Reserve Sauvignon Blanc Rutherford 2019 white wine.

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Kroger grows Simple Truth Plant Based line

The Kroger Co. is expanding its year-old Simple Truth Plant Based own-brand line with more than 50 new items, including the addition of plant-based chicken products in its Simple Truth Emerge meat alternative brand.

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Wakefern brings new look to expanded Wholesome Pantry brand

Wakefern Food Corp. is rolling out a redesigned and expanded lineup of its better-for-you Wholesome Pantry and Wholesome Pantry Organic brands at ShopRite and The Fresh Grocer supermarkets.

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Target adds Good & Gather premium line in latest expansion

Target Corp. is adding a premium collection called Good & Gather Signature as part of a 600-item expansion of its year-old Good & Gather label, which will become the retailer’s largest private brand.

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The Giant Company rolls out new Cook-in-Bag brand

The Giant Company has expanded its roster of meal solutions with a new private-label line called Cook-in-Bag. Including meat and seafood dishes, the Cook-in-Bag entrees come already flavored in an oven-ready bag for convenient cooking and cleanup, Carlisle, Pa.-based Giant said.

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Albertsons expands Own Brands ice cream lineup

Albertsons Cos. has extended its store-brand ice cream selection with 13 new items, including plant-based frozen desserts. Available in stores now, the new offerings are under Albertsons’ Signature Select and Open Nature brands.

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Giant Food introduces 'Artie,' a line of whimsical wines

Early this year Giant Food of Landover, Md., launched a line of affordable, quality wines called Artie, exclusively at 57 of its Giant stores in Virginia. The Artie line, which is priced between $6.99 to $9.99 per bottle, is made up of four fun varietals from around the globe. 

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Coborn’s launches signature Oh My! Gotta Buy line

Coborn’s Inc., a regional chain of grocery stores in the upper Midwest, introduced a brand-new assortment of signature items under the Oh My! Gotta Buy brand to differentiate its fresh bakery, deli and meat departments. 

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Stop & Shop adds Black Angus beef to Taste of Inspirations line

Stop & Shop rolled out Taste of Inspirations Black Angus beef in an exclusive co-branding partnership with the 1855 Black Angus beef brand. Quincy, Mass.-based Stop & Shop said that the new Taste of Inspirations beef products are now available in the meat department at all of its 400-plus stores in Massachusetts, Connecticut, Rhode Island, New York and New Jersey, as well as for pickup or delivery via StopandShop.com.

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Private label has a banner year in 2019
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