MONTVALE, N.J. — Sam Martin, chief executive officer of A&P here, is appearing in a new television advertising campaign (see the video below) touting improvements at the retailer’s various store banners. The campaign highlights the company’s vision to be the best neighborhood food and drug store by offering high-quality, localized products, enhanced services and greater value.
“We’ve made a promise to our shoppers to be the best food and drug store in their neighborhoods,” Martin said in a statement. “We’re excited to debut our marketing campaign and show customers how we have fulfilled that promise by offering them the relevant products and services that meet their needs in clean, well-stocked stores that provide friendly and knowledgeable service.”
The campaign’s theme — “shopping just got a whole lot better” — captures how the company is inviting customers to discover a more enjoyable and rewarding shopping experience. It also marks the first time that A&P will run one marketing campaign across all of its A&P, The Food Emporium, Pathmark, Superfresh and Waldbaum’s stores.
The ads highlight new programs and product offerings available at A&P stores including its Live Better wellness program; Woodson & James and Mid-Atlantic Country Farms meat offerings; and Two Forks Bakery desserts and treats.
The campaign also features in-store signage, direct mail and digital search components. Television advertisements featuring Martin will begin airing May 10, with 30-second spots airing in the New York and Philadelphia metropolitan areas on select network and cable stations, including HGTV, E!, The Food Network, Lifetime and TNT.