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Brookshire Grocery Co. to acquire Reasor’s

Oklahoma supermarket chain to retain its retail banner

Russell Redman

November 2, 2021

3 Min Read
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Founded in 1963, Reasor’s operates 17 supermarkets and one convenience store in northeastern Oklahoma.Reasor's Foods

Brookshire Grocery Co. plans to buy Oklahoma grocery chain Reasor’s Foods.

Financial terms of the agreement, announced late yesterday, weren’t disclosed. Plans call for Reasor’s 17 supermarkets and one convenience store in northeastern Oklahoma to retain the banner and join Brookshire’s retail roster, which currently includes more than 180 stores in Texas, Louisiana and Arkansas under the Brookshire’s Food & Pharmacy, Super 1 Foods, Fresh by Brookshire’s and Spring Market banners. Tyler, Texas-based Brookshire Grocery also operates three distribution centers.

“We are so incredibly excited to welcome Reasor’s employees, customers and communities that these 17 stores serve into our BGC family,” Brad Brookshire, chairman and CEO for Tyler, Texas-based Brookshire Grocery Co., said in a statement. “Reasor’s is a perfect fit for Brookshire Grocery Company. Our company culture and values are the same. We’re a family business that started with my grandparents opening our first small store in Tyler, Texas, more than 93 years ago. We are dedicated to embracing our Reasor’s employee-partners and offering the best service to the Oklahoma community. Our company’s mission is to create and deliver exceptional experiences and value to our customers through our core values of excellent service, integrity and doing our best every day.”

Related:Coborn’s to buy Tadych’s Econofoods stores

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The addition of Reasor's will add a fifth banner to Brookshire Grocery Co.'s retail roster and expand its reach to over 200 stores.

Brookshire’s and Reasor’s said they expect to finalize the transaction in the first quarter of 2022, pending customary closing conditions and regulatory approvals, as well as approval by the Reasor’s Holding Co. employee stock ownership plan (ESOP), the sole shareholder of Reasor’s parent entity. The governing boards of Brookshire’s and Reasor’s already have given the green light to the deal.

With the closing of the transaction, the Reasor’s stores will continue operation under the Reasor’s name. The Tulsa, Okla.-based company, founded in 1963, has more than 2,000 employees.

“We are pleased to have secured a strong grocery retailer in Brookshire Grocery Co., who shares our focus on customers and values their employees. We are confident that these stores will experience continued success as a part of BGC,” stated Jeff Reasor, chairman and CEO of Reasor’s. “Reasor’s and BGC are working closely together to ensure a smooth transition for employees in these stores. We are excited that the employees will have opportunities to grow in their careers in these stores and throughout the company. We would like to thank our loyal customers who have faithfully supported Reasor’s for close to 60 years, as well as our employees for their commitment to serving our customers.”

Related:Raley’s to buy Bashas’ Family of Stores

For the acquisition, The Food Partners served as strategic and financial adviser and Haynes and Boone served as legal counsel to Brookshire Grocery Co.

Brookshire’s purchase of Reasor’s is the latest in a flurry of merger-and-acquisition deals by independent grocers over the past month or so. In October, Coborn’s unveiled plans to acquire Tadych’s Econofoods supermarkets in Wisconsin and Michigan, and Canadian food and drug retailer/wholesaler Pattison Food Group announced a deal to buy Oregon grocer Roth’s Fresh Markets, its first acquisition outside Canada. And earlier in the month, California grocer Raley’s said it plans to acquire Arizona grocer Bashas’, creating a supermarket company with more than 200 stores in four Western states stretching from Northern California to New Mexico.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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