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Lidl powers up U.S. expansion with another 50 stores

More than $500 million investment would grow U.S. retail base by 50%

Russell Redman

August 25, 2020

2 Min Read
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Of Lidl’s planned new locations, the biggest expansion will be in New Jersey and Maryland, which will get 10 new stores apiece.Russell Redman

German hard discount grocer Lidl is accelerating its U.S. growth strategy with plans to open 50 new stores by the end of 2021.

Arlington, Va.-based Lidl US said Tuesday that it will invest more than $500 million to open the new stores, earmarked for its current nine-state footprint of Delaware, Georgia, Maryland, New Jersey, New York, North Carolina, Pennsylvania, South Carolina, and Virginia. The company said the expansion plan will create about 2,000 new jobs overall.

Earlier this month, Lidl US finished first on the National Retail Federation/Kantar 2020 Hot 100 Retailers list of the fastest-growing retail companies, which included 33 grocery retailers.

Of Lidl’s planned new locations, the biggest expansion will be in New Jersey and Maryland, which will get 10 new stores apiece. Seven new stores are slated for Virginia, followed by six each for New York and Georgia, five for North Carolina, four for Pennsylvania and one apiece for Delaware and South Carolina.

Lidl also said Tuesday that, as part of its relocation program, two stores will be closed in Havelock and Shelby, N.C. All associates at those stores will be given the opportunity to relocate to another Lidl store, the company said.

Lidl US currently operates 103 stores. Most recently, the retailer opened locations in East Meadow, N.Y., on July 29 and Patchogue, N.Y., on Aug. 5. Two more stores are slated to open on Aug. 26 in Dunwoody, Ga., and Sept. 9 in Alexandria, Va.

Related:Lidl US tops NRF/Kantar’s Hot 100 Retailers list

Since some hiccups following its June 2017 U.S. retail debut, Lidl has steadily pushed forward with its U.S. expansion, including the November 2018 acquisition of 27 Best Market stores in metropolitan New York, a deal that closed in early 2019. Lidl US opened its 100th store in late May in Suwanee, Ga.

At the end of March, Lidl also opened a 700,000-square-foot distribution center and regional headquarters in Perryville, Md. The company said it plans to open its fourth DC in Covington, Ga., over the next two years.

Lidl US saw a leadership change late last month with the departure of Chairman Roman Heini, who left the company for personal and professional reasons. The company didn’t disclose information about a potential successor buy noted that CEO Johannes Fieber will work closely with Lidl International “to drive the business forward.”

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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