Sponsored By

Publix opens first GreenWise Market store in Georgia

Two more locations for specialty concept to open this week in Florida

Russell Redman

June 17, 2020

3 Min Read
Publix_GreenWise_Market-Tallahassee-store_banner.jpg
Publix opened the first GreenWise store in Tallahassee, Fla., in October 2018.Publix Super Markets

Publix Super Markets today opened its first GreenWise Market in Georgia, marking the seventh location for the specialty, natural and organic food retail concept.

Situated at 3460 Sandy Plains Rd. in the Sandy Plains Marketplace Shopping Center in Marietta, Ga., the 25,089-square-foot store is the third GreenWise outlet opened outside  Florida, with the others in South Carolina and Alabama.

Publix_GreenWise_Market-produce_area.jpg

As in the other GreenWise stores, the Marietta location houses “experience zones” of product categories and services. The “CUTS” section offers meat raised with no antibiotics or added hormones, as well as sustainably sourced seafood. In the “EATS” area, customers will find made-to-order meals and grab-and-go foods such as handcrafted gourmet sandwiches and freshly baked pizza. A curated selection of wines and imported cheeses anchors the “FINDS” department, while the “POURS” area offers locally roasted coffee and other beverages that customers can drink in-store. The “CARES” health and wellness section carries vitamins, nutritional supplements, natural soaps and shampoos, and other health and personal care items.

Publix_GreenWise_Market-POURS_beverage_dept.jpg

The Marietta GreenWise also features the work of local artist Lillian Blades, a mixed-media mural created with a range of textiles and textures, including mirrors.

Related:Publix opens another GreenWise Market in South Carolina

“At GreenWise Market, customers can find a space to explore new flavors and learn new techniques and recipes from our associates,” Publix President Kevin Murphy said in a statement. “We’re excited to share our unique atmosphere and foods with our Atlanta community.”

Publix said Thursday it plans to open two more GreenWise Markets in Florida this week, ia 25,147-square-foot store in Odessa on June 18 and another in Nocatee (Ponte Vedra) on June 20.

Most recently, in December, Publix opened GreenWise stores in Lakeland (25,483 square feet) and Boca Raton (27,750 square feet), Fla., and in Lexington, S.C. (21,400 square feet).

The first GreenWise Market, a 29,000-square-foot store, opened in Tallahassee, Fla., in October 2018. Publix opened a 21,500-square-foot GreenWise in Mount Pleasant, S.C., in May 2019 and a 28,000-square-foot GreenWise in June 2019 in Mountain Brook, Ala.

Overall, Publix has announced 12 GreenWise locations. Besides the seven opened locations and two others opening this week, the company most recently announced plans to open a GreenWise Market in St. Augustine, the concept’s eighth Florida location, in 2021. The company also plans GreenWise locations for Fort Lauderdale, and Tampa, Fla. The Tampa store is due to open next year, but no opening timetable has been disclosed for the Fort Lauderdale location.

Related:Podcast: Publix’s Curt Epperson says farmers’ plight called for quick response

Targeted at foodies and consumers following healthy lifestyles, GreenWise Markets offer house-made products like smoked meats and sausages, store-prepared meals and to-go food (made with antibiotic-free meats and organic cheeses, and including vegan options); gourmet treats; organic produce; body care products; natural vitamins and supplements; and bulk items. Besides locally roasted coffee, beverage bar offerings include wine, local craft beer, kombucha, tea and smoothies. Customers can eat or drink in the store’s seating area, at the beverage bar or do so as they shop.

In addition, shoppers can enroll in GreenWise Market Rewards, a loyalty program that provides personalized offers and digital coupons. The rewards can be redeemed only at GreenWise stores.

Chainwide, Lakeland, Fla.-based Publix operates 1,242 stores in Florida, Georgia, Alabama, Tennessee, South Carolina, North Carolina and Virginia.

Read more about:

Publix Super Markets

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News

You May Also Like