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Sprouts Farmers Market offers new products for summer gatherings

Grass-fed Angus steaks, more plant-based options, seasonal fruit and new snacks and beverages added to lineup

Michael Browne, Executive Editor

May 24, 2021

3 Min Read
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'This summer, as consumers become more comfortable making more frequent outings and socializing, we expect shoppers will spend more time looking for items that best fit their lifestyle and needs,' said Jack Sinclair, CEO of Phoenix-based Sprouts.Sprouts Farmers Market

Sprouts Farmers Market is launching a lineup of new and unique product offerings as Americans return to backyard barbecues and outdoor picnics this summer after more than a year of pandemic lockdowns and restrictions.

“This summer, as consumers become more comfortable making more frequent outings and socializing, we expect shoppers will spend more time looking for items that best fit their lifestyle and needs," said Jack Sinclair, CEO of Phoenix-based Sprouts, which operates 362 stores in 23 states. "Whether it’s sharing tips on how to pick the freshest produce, or details on the latest healthy and unique items you can't find anywhere else, our stores and team members are committed to making our shopper's grocery trip their best one yet."

In time for Memorial Day, Sprouts is introducing 100% grass-fed Angus steaks that are pasture-raised in the U.S., without added hormones or antibiotics. Sprouts partnered with Grass Run Farms and its network of trusted family ranchers to offer the exclusive selection of steaks to its health- and attribute-focused shoppers. 

Innovative plant-based meat alternatives are also in high demand with leading brands offering plant-based patties, grounds, sausages and even tenders textured like the real thing available at Sprouts.

Related:Grocery shoppers plan to welcome a summer with fewer restrictions

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Sprouts is introducing 100% grass-fed Angus steaks from Grass Run Farms that are pasture-raised in the U.S., without added hormones or antibiotics.

“Today’s shoppers are looking for quality foods that offer a better taste while being healthy for them and the environment,” said Matthew Pratta, culinary director of Sprouts. “At the same time, families are experimenting with new flavors and exploring grilling techniques beyond the classic charcoal grill. Angus steaks are more marbled than conventional offerings, resulting in a juicier and more tender taste, while plant-based meat alternatives can provide a similar texture, flavor and cooking experience.”

In its well-regarded produce department, Sprouts is gearing up for a summer full of sweet seasonal fruit such as Organic Bing and Rainier cherries in May ahead of Memorial Day; Lemon Drops, Hami and Golden Honeydew melons in June; Cotton Candy, Moondrop and Candy Heart grapes in July; and Yellow Donut peaches, Plumsicles, Donut Nectarines and Raspberry Apricots for a limited time July through September

“We’ve been working closely with our farm partners across the country all year to deliver the freshest produce available this summer,” said Sprouts’ chief fresh officer Scott Neal. “So far, this year’s growing conditions have been ideal, providing the impeccable quality and flavor our shoppers are looking for. In addition, we recently opened new produce distribution centers in Colorado and Florida this year, which will provide a larger range of affordable organics and locally grown items to the regions.“

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Related:Save A Lot fires up big summertime promo

Piña colada almonds are available this summer in Sprouts' new bulk departments.

 

In addition, Sprouts is offering unique, exclusive products this summer, including Sprouts Kettle Chips, available in new flavors like Burger Toppings and Aloha BBQ; New Bulk Department finds like Sprouts S’mores Chocolate Bites and Piña Colada or Jamaican Jerk Almonds; Sprouts Italian Sodas and Sparkling Lemonade packaged in beautiful glass bottles; and Sprouts’ Vegan Apple Pie made with real fruit and spices that are always free from artificial preservatives.

As Americans begin to return to a post-pandemic normal, a recent study from Advantage Sales reported that more than half of Americans surveyed were hosting (37%) or considering hosting (18%) a Memorial Day weekend get-together, with similar numbers for the Fourth of July (37% hosting, 19% considering).

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Sprouts Farmers Market

About the Author

Michael Browne

Executive Editor, Supermarket News

Michael Browne joined Supermarket News in 2018 after serving in managing and executive editor capacities at leading B2B media brands including Convenience Store NewsLicense Global and Travel Agent. He also previously served as content production manager for print and digital in the Business Intelligence division of Informa, parent company of Supermarket News and Nation’s Restaurant News.

As executive editor, Mike oversees the editorial content of supermarketnews.com as well as the monthly print publication. He also directs all content-based brand-related projects including the annual Top 75 Retailers report, Category Guide, Retailer of the Year, research surveys and special reports, as well as podcast and webinar content. Mike has also presented and moderated at industry events.

In addition to the positions mentioned above, Mike has also worked as a writer and/or editor for special projects at American Legal Media (ALM), managing editor for Tobacco International, special projects editor at American Banker • Bond Buyer, and as production editor for Bank Technology News and other related financial magazines and journals published by Faulkner & Gray.

A graduate of Fordham University, Mike is based in New York City, where he was born and raised.

Contact Mike at [email protected] or follow him on Twitter and LinkedIn.

 

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