JACKSONVILLE, Fla. -- Winn-Dixie Stores, based here, offered free family packs of cookies in its Atlanta division just before Christmas.The cookie notice, dominating a quarter-page space in the division's ad circular, was part of a promotion for...
It's hard to imagine that not so long ago the idea of putting an ad on a shopping cart was considered radical.Now, some 20 years later, in-store marketing has come from almost nothing to taking on a dominant, and critical, role in the total...
STILLWATER, Minn. -- Cub Foods is rolling out a shelf-management strategy in the cereal aisle that increases the varieties within its cereal assortments offered to consumers, said a Cub Foods official here.The new strategy, a spinoff from an...
SN Reportvable popcorn's popping. Retailers in different markets across the country reported brisk sales of the packets that...
NEW YORK -- In response to continued evidence of price resistance in cigarettes, Philip Morris USA's trade programs for 1994...
NEW YORK -- Don't take supermarket retailers for granted when planning consumer promotions, advises trade consultant Frank...