WESTFORD, Mass. -- Veryfine Products here is making changes to one of its products, based on the results of a consumer usage test conducted through a major supermarket chain's electronic frequent shopper program data base."Veryfine was evaluating...
The early days of computers ... the move to block ready meat ... the dawn of scanning ... the waves of industry megamergers ... the long journey from small grocery stores to superstores to supercenters ... increasing product variety and consumer...
Pet Project-marketing means marketing the store as well as the product solution. This is a big mind-shift."-- James von der Heydt, Ralston Purina Co., speaking at the Gemcon conference April 1 in Jacksonville, Fla. See story on Page 26.
Assessment Dismay ay the letter in the [April 15] issue, "Assessing Fleming." I have been a Fleming independent retailer for the last 16 years and prior to that a private-label buyer for a large chain for 10 years. I've seen both sides of the...
Convenience is primarily what lures a grocery shopper to a particular supermarket, while price generally guides which items...
PORTLAND, Ore. -- Fred Meyer here perked up sales during its introduction of Starbucks coffee ice cream through newspaper...
ANAHEIM, Calif. -- Makers of natural food products lack a plan to market their brands through the food trade. Some 1,500...