Retailers are eyeing licensed merchandise based on hit videos, coupled with tie-in promotions, to drive sales from their video departments into the food aisles.Disney's "Pocahontas," released last week with a tie-in to Nestle Chocolates, and the...
CAMDEN, N.J. -- Campbell Soup Co. has taken a major step toward turning its salespeople into business managers.With the unification of the company's soup business and what was formerly known as its Meal Enhancement Group, the company has created a...
CINCINNATI -- Supermarket participation in paczki celebrations and sales here doubled this year with the addition of Kroger Co. stores in the area.The company sent a representative to the second Annual Paczki Celebration here at Fountain Square...
COMPTON, Calif. -- At Ralphs Grocery Co. here it was breakfast on the double.The chain ran a promotion last month wherein it touted its double-coupon program by listing breakfast-oriented items in a newspaper ad during a week when manufacturers'...
ARCADIA, Calif. -- Vons Cos. here teamed with Kimberly Clark to offer its shoppers a sweetheart of a deal on Kimberly Clark's...
LAS VEGAS -- Supermarkets are beginning to stem the loss of health and beauty care dollars, but they still are missing...
Applying Efficient Consumer Response principles to the perishables department is not as hard as it looks. And doing so yields...