BOISE, Idaho -- Albertson's here has introduced a new program with the time-pressed consumer in mind in which ingredients for a quick meal are promoted and merchandised as a unit.The company's Quick Fixin' Ideas campaign was kicked off last month...
LEXINGTON, Ky. -- Valvoline here has become one of the first consumer goods companies in the United States to begin to track account sales and promotion performance using a return-on-investment measure."We now compensate our sales people based on...
NEW ORLEANS -- California retailers are signing on to participate in a cooperative World Wide Web site that features electronic coupons shoppers can print in the home as well as other brand offers and recipes.ng the retailers who recently became...
Retailers are eyeing licensed merchandise based on hit videos, coupled with tie-in promotions, to drive sales from their video departments into the food aisles.Disney's "Pocahontas," released last week with a tie-in to Nestle Chocolates, and the...
CAMDEN, N.J. -- Campbell Soup Co. has taken a major step toward turning its salespeople into business managers.With the...
CINCINNATI -- Supermarket participation in paczki celebrations and sales here doubled this year with the addition of Kroger Co...
COMPTON, Calif. -- At Ralphs Grocery Co. here it was breakfast on the double.The chain ran a promotion last month wherein it...