CORONADO, Calif. -- Microsoft used detailed planning, logistics and in-store execution to achieve unprecedented point-of-purchase execution rates for its huge Windows 95 product launch."We had a better than 90% in-store setup rate, covering a...
Brand marketers are applying more national marketing dollars toward retailer electronic marketing programs, and ceding more control over those activities to their sales forces, according to a new Supermarket News-Brand Marketing survey on...
WOOSTER, Ohio -- Buehler Food Markets here went whole hog cross-promoting the movie "Babe" with a talking plush pig. The week of "Babe's" video release, customers holding the retailer's "Advantage" frequent shopper card could purchase the "Peeke...
CHICAGO -- Quaker Oats Co. here is betting that a more understanding independent distributor network, along with new flavors, advertising and packaging, and a site on the World Wide Web, will snap its Snapple beverage line out of the sales...
CLEBURNE, Texas (FNS) -- Fleming Cos. could be faced Tuesday with a final judgment of more than $200 million in the fraud and...
The focus, more than ever, is on the bottom line. With that in mind, retailers and wholesalers are stepping up their attacks on...