SALINAS, Calif. -- Fresh Express Farms here is in the process of incorporating the Chep USA pallet pooling system into all its production facilities, at the request of its customers."Our customers are the ones who dictate whether we use Chep USA...
CORONADO, Calif. -- Microsoft used detailed planning, logistics and in-store execution to achieve unprecedented point-of-purchase execution rates for its huge Windows 95 product launch."We had a better than 90% in-store setup rate, covering a...
Brand marketers are applying more national marketing dollars toward retailer electronic marketing programs, and ceding more control over those activities to their sales forces, according to a new Supermarket News-Brand Marketing survey on...
WOOSTER, Ohio -- Buehler Food Markets here went whole hog cross-promoting the movie "Babe" with a talking plush pig. The week of "Babe's" video release, customers holding the retailer's "Advantage" frequent shopper card could purchase the "Peeke...