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Hebrew National's new 'better-than-a-hotdog-hotdog' campaign

Aimed to convert occasional eaters into brand loyalists, Hebrew National focuses on the simple, unadulterated, guilt-free pleasure of savoring the one and only better-than-a-hotdog-hotdog. Three spots to air on network and cable TV channels throughout the upcoming grilling season beginning mid-May.


Retailers can provide season-focused shopper solutions for Mom by using ConAgra Foods' gathered insights about Weeknight Dinner Planning throughout the year.

Hunt's Crash Kitchen Tour

Hunt's is continuing to crash into America's kitchens and supermarkets with Chef George Duran to show consumers that switching to Hunt's will enhance the quality and freshness of the meals they serve their families. Duran's mission is to "personally show everyone the difference between other canned tomatoes and Hunt's tomatoes" through a new integrated, multi-media campaign beginning in September.

Healthy Choice Redefines Healthy Lunch

Healthy Choice Lunch Steamers offer steam-cooked freshness and simplicity with fewer and better ingredients—prepared in one easy step—with no poking or stirring. When Healthy Choice Lunch Steamers breakthrough on shelves, lunch will never be the same.

Fall is the Familiar Routine Time

During the fall month shoppers tend to stock up on easy-to-plan, hearty family meal favorites. Moms are more creative, and networks with neighbors for easy solutions before the holiday "storm".

shopper seasons

Back-to-school: Stores
ready for multiple
shopper missions earn
high grades

When summer winds down, moms begin thinking ahead to the structure of the Back-to-School season...

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Make dinner easy and reap the rewards

It's a fact that moms stress over what to cook for dinner every day. Stores that take the stress away set the stage for gaining more loyal shoppers. Why...

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Heat Up Your Hot Dog Summer Sales

Summer is synonymous with grilled hot dogs. They're an all-family pleaser. So why not create a meal destination center around such popular summertime fare...

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Help summer grillers get outdoor cooking perfection

Outdoor cooks will soon be firing up grills across America. Make your destination sizzle with combined displays of BBQ foods and grilling essentials...

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Top off a fruitful season

There's a proven way that produce managers can sweeten performance of seasonal berries and other fruits: transform those healthful snacks into an even tastier temptation...

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Hebrew National's new 'better-than-a-hotdog-hotdog' campaign

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Supermarket News Articles

Guilt-Free Snacks

Shoppers continue to shift toward healthier snacks to curb between-meal cravings...

Better-For-You Snack Sales Are Healthy, Study Shows
U.S. citizens eat an average of 7.4 healthy snacks per week, according to new research. Additionally, 25% of these respondents said they snack 10 or more times per week, with an average of more than twice per day, according to Mintel, a research company based here...

Smarter Snacking
WHILE SIX IN 10 CONSUMERS eat snacks ranging from candy bars to yogurt for enjoyment, 32% of those polled for SymphonyIRI's 2010 State of the Snack Industry Report classify such noshing as part of a healthy eating plan...

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