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Active pursuits at Midwinter

Active pursuits at Midwinter

FMI Midwinter officially kicked off  with an "Ultimate Sports Experience" party that lived up to its billing. The event saluted sports ranging from baseball to golf to racing, and featured some high-profile professional athletes. These included Adrian Gonzalez of the Los Angeles Dodgers, golfer Michelle Wie, and Daytona 500 winner Jeff Gordon. Retailers and suppliers mingled and networked, and some wondered aloud if the food industry isn't itself an extreme sport at times.

Read more: Collaboration in focus as Midwinter Begins

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