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Behind the scenes at the Expo

Behind the scenes at the Expo

The Path to Purchase Institute’s Shopper Marketing Conference & Expo, scheduled Oct. 21-23 in Minneapolis, will help retailers and marketers develop collaborative solutions and strategies that influence decision-making along the path to purchase.

The Expo will begin Oct. 21 with three concurrent 3½-hour symposiums: “The Power of Three: The Key to Branding, Selling and Considered Purchase Shopping”; “Insider's Insights on NextGen Digital Touchpoints on the Path to Purchase”; and “Omnichannel Shopper Strategies: The Future at Walmart, Target, Amazon and All Retail.”

The Expo will also feature the Retail Academy, an invite-only meeting of senior-level executives from chains including Ahold USA, CVS Health, Family Dollar Stores, H-E-B, Peapod and Walmart.

The educational-track consists of about 40 seminar topics, including shopper marketing best practices, omnichannel marketing, ROI, mobile marketing, retail collaboration, digital path to purchase and shopper insights.

The Expo will feature two keynote addresses — one from Walmart and the other from General Mills.


Follow @SN_News for updates throughout the day.

The trade show floor will feature more than 130 exhibitors of products and services including social and mobile marketing, coupons, digital media, loyalty programs, displays and signage, merchandising, in-store media and e-commerce.

A highlight of the show is the “Design of the Times Gallery,” which recognizes the most effective in-store activations, displays and campaigns of the year. A reception and ceremony honoring the finalists will take place Wednesday, Oct. 22.

For more information about the Shopper Marketing Conference & Expo, see

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