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CALENDAR OF EVENTS

APRIL1 PROMOTION Basics of Promotion Marketing Seminar, Millennium Broadway Hotel, New York. Contact: Promotion Marketing Association of America (212) 420-1100.13-15 TRADE SHOW POPAI Expo at The Store Fixturing Show, McCormick Center, Chicago. Contact: The Store Fixturing Show (201) 646-0091.14-16 ENVIRONMENT 1996 GMA/FMI Environmental Affairs Conference, Mark Hopkins Intercontinental Hotel, San Francisco.

APRIL

1 PROMOTION Basics of Promotion Marketing Seminar, Millennium Broadway Hotel, New York. Contact: Promotion Marketing Association of America (212) 420-1100.

13-15 TRADE SHOW POPAI Expo at The Store Fixturing Show, McCormick Center, Chicago. Contact: The Store Fixturing Show (201) 646-0091.

14-16 ENVIRONMENT 1996 GMA/FMI Environmental Affairs Conference, Mark Hopkins Intercontinental Hotel, San Francisco. Contact: Grocery Manufacturers of America (202) 337-9400.

22-23 MARKETING "Capture the Growing College Market," Marriott East Side Hotel, New York. Contact: Institute for International Research (800) 345-8016.

22-24 DIRECT MARKETING DMDNY's 31st Annual Marketing Conference, New York Hilton. Contact: DMDNY (800) 969-6566.

23-26 PRICING Ninth International Pricing Conference, Swissotel, Chicago. Contact: Institute for International Research (212) 661-3500.

24-27 TRADE SHOW TeleCard World '96 Atlanta Conference & Exposition, Cobb Galleria Centre, Atlanta. Contact: TeleCard World (713) 974-5252.

27-5/1 CONFERENCE NACDS Executive Conference, Grand Wailea hotel, Maui, Hawaii. Contact: National Association of Chain Drug Stores (703) 549-3001.

30-5/1 PRICING "UCLA Value Pricing: Key to Profitable Growth," The Anderson School at UCLA, James A. Collins Center for Executive Education, Los Angeles. Contact: UCLA Registrar (310) 825-2001.

MAY

5-8 TRADE SHOW FMI International Supermarket Industry Convention & Educational Exposition, McCormick Place, Chicago. Contact: Food Marketing Institute (202) 452-8444.

8-10 DIRECT MARKETING "The Annual Business-to-Business Direct Marketing Conference," sponsored by the Direct Marketing Association and Direct Magazine, Renaissance Hotel, Washington. Contact: Cowles Event Management (203) 358-9900.

8-11 IN-STORE SERVICES "The Power of Networking," Field Marketing Services Association Annual Convention, Westin Hotel, Chicago. Contact: FMSA (800) 338-6233.

9 ADVERTISING "P-O-P From All Angles," Marriott Marquis, New York. Contact: Point-of-Purchase Advertising Institute (201) 816-6111.

14-16 PROMOTION Basics of Promotion Marketing Seminar, Stouffer Renaissance Orlando Resort, Orlando, Fla. Contact: Promotion Marketing Association of America (212) 420-1100.

16 SALES "How to Work Successfully With Manufacturers' Sales Agencies for Profit," Embassy Suites Hotel, Columbus, Ohio. Contact: Manufacturers' Agents National Association (714) 859-4040.

17-18 SALES "How to Operate a Successful Manufacturers' Sales Agency," Embassy Suites Hotel, Columbus, Ohio. Contact: Manufacturers' Agents National Association (714) 859-4040.

18-21 CONVENTION NDMA 115th Annual Meeting, The Broadmoor, Colorado Springs, Colo. Contact: Non-Prescription Drug Manufacturers Association (202) 429-9260.

22-23 P O P The P-O-P Show/Display, Sign & Fixture Design Show, Merchandise Mart Expocenter, Chicago. Contact: P-O-P Show/Design Show (847) 675-7400.

27-6/5 CONFERENCE GMDC HBC Conference, Marriott Orlando World Center, Orlando, Fla. Contact: General Merchandise Distributors Council (719) 576-4260.

30-31 SALES "Data-Driven Category Marketing," The Hilton Riverside, New Orleans. Contact: The Center for Business Intelligence (800) 767-9499.

JUNE

5-6 NEW PRODUCTS "Developing and Introducing New Products and Services," Hyatt Regency Oak Brook, Chicago. Contact: Association of National Advertisers (212) 455-8022.

5-7 TELE-CARDS "Third Annual Tele-Card Expo 96," Fountainbleu Hilton Resort, Miami Beach, Fla. Contact: American Tele-Card Expo (800) 883-8353.

7-11 CONFERENCE GMA Executive Conference, The Greenbrier, White Sulphur Springs, W.Va. Contact: Grocery Manufacturers of America (202) 337-9400.

8-11 TRADE SHOW The Mid-Year Variety Merchandise Show, Jacob K. Javits Convention Center, New York. Contact: Miller Freeman (212) 615-2718.

10-14 TECHNOLOGY Sales Automation Association Sixth Annual Users Conference, The Marriott Hotel, Chicago. Contact: SAA (616) 372-3242.

10-14 TRADE SHOW NCA All Candy Expo, incorporating the National Confectioners Association Annual Convention and Machinery Expo, Navy Pier, Chicago. Contact: NCA (703) 790-5011.

11 ADVERTISING POPAI Day of Design 3, Long Beach Hilton, Long Beach, Calif. Contact: Point-of-Purchase Advertising Institute (201) 816-6111.

16-19 CONVENTION NACDS Annual Meeting, San Diego Convention Center, San Diego. Contact: National Association of Chain Drug Stores (703) 549-3001.

18-19 SALES "Sales Forecasting & Planning," Doubletree Grand Hotel/Mall of the Americas, Minneapolis. Contact: The Marketing Institute (800) 999-3123.

19-20 LOGISTICS "Gaining Control of Shelf Space by Using Logistics Strategies," ICM Conference Center, Chicago. Contact: ICM Conferences Inc. (312) 540-5687.

22-26 MANUFACTURING IFT Annual Meeting and Food Expo, New Orleans Convention Center, New Orleans. Contact: Institute of Food Technology (312) 782-8424.

25-27 LICENSING "Licensing '96 16th Annual Licensing and Merchandising Conference and Expo," Jacob K. Javits Convention Center, New York. Contact: Licensing Industry Manufacturers Association/Expocon (203) 256-4700.

26-27 STORE BRANDS PLMA Consumerama, Marina Del Rey, Calif. Contact: Private Label Manufacturers Association (212) 972-3131.

26-28 MARKETING RESEARCH "Third Annual International Marketing Research Forum," Marriott East Side Hotel, New York. Contact: The Marketing Institute (800) 999-3123.

AUGUST

5-6 NEW PRODUCTS "Developing and Introducing New Products and Services," Rye Town Hilton, Rye Brook, N.Y. Contact: Association of National Advertisers (212) 455-8022.