CHAIN REACTION

SAN FRANCISCO -- Although two major chains in this market, Lucky and Safeway stores, use differing promotional strategies in the beverage aisle, they both give their private-label sodas precedence over national brands.At Lucky Stores here, a division of American Stores, Salt Lake City, Utah, the soda aisle varied in size from store to store, but the merchandising strategy remained the same.At the

SAN FRANCISCO -- Although two major chains in this market, Lucky and Safeway stores, use differing promotional strategies in the beverage aisle, they both give their private-label sodas precedence over national brands.

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