CUSTOMER SERVICE, MERCHANDISING KEY TO HIGHER SALES

NEW YORK -- Approximately 85% of shoppers go into a store with no definite idea of what they intend to purchase, according to Andrew Andoniadis, president of Andoniadis Retail Services, a Portland, Ore.- based retail consultancy. Therefore, he said, customer service and merchandising is of utmost importance in accruing those critical incremental sales in the Center Store."All of those things that

NEW YORK -- Approximately 85% of shoppers go into a store with no definite idea of what they intend to purchase, according to Andrew Andoniadis, president of Andoniadis Retail Services, a Portland, Ore.- based retail consultancy. Therefore, he said, customer service and merchandising is of utmost importance in accruing those critical incremental sales in the Center Store.

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