DAIRY PROMOTION DRIVES SHOPPERS TO FRESH PRODUCE

SYRACUSE, N.Y. - For the first time, Penn Traffic Co. ran a dairy promotion that drove shoppers into its produce departments.The company, which owns and operates 110 supermarkets in four states under the banners of P&C Markets, Quality Markets, Bi-Lo and Riverside, focused on salads with the promotion to tap into consumers' annual resolutions to lose weight or at least cut their calorie intake.Launched

SYRACUSE, N.Y. - For the first time, Penn Traffic Co. ran a dairy promotion that drove shoppers into its produce departments.

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