GREENVILLE, S.C. -- Cross-merchandising "The Little Rascals" collection from Cabin Fever Entertainment, Greenwich, Conn., proved effective in moving merchandise at Winn-Dixie Stores' division based here.
"They did wonderfully, and we're going to try to get more," said a buying assistant at the 91-unit division.
Winn-Dixie cross-merchandised the 12-volume "Little Rascals" set from August through September at 80 stores that carry sell-through video. Shippers were positioned in book departments with "Little Rascals" books and other memorabilia, and also at the service centers.
Header signs attached to the shippers with pictures of the cast of "The Little Rascals" drew shoppers' attention to the products, said Phillip Carroll, account executive with the Atlanta branch of Ingram Entertainment, La Vergne, Tenn.
"Winn-Dixie promoted the videos in conjunction with the theatrical release of 'The Little Rascals" movie [from Universal Studios], which spurred interest in the titles -- so much so that interstore transfers to keep up with volume at some locations were necessary," he said.
" 'The Little Rascals' are popular in this region and have a big audience. People used to watch them on TV every day, and this has helped sales of the videos," he added.
The restored and unedited versions of "The Little Rascals" film series carried a suggested retail price of $14.95 each or $149.95 for the entire set. Each volume is about 73 minutes in length. The videos were produced directly from digitally restored 35mm black-and-white masters.
