RETAILERS TIE MEAT, WINE EVENTS TO GET HEADY SALES

WEST SACRAMENTO, Calif. -- The Raley's Supermarkets and Bel Air Markets chain here and the Modesto-based Richland and O'Brien's Markets have increased sales in their meat and wine departments through new cross-merchandising campaigns.A variety of promotions, matching Mallard's Cooking Made Easy pastas with Gallo's Turning Leaf wines and Superior Farms lamb with Domaine St. George wines, held throughout

WEST SACRAMENTO, Calif. -- The Raley's Supermarkets and Bel Air Markets chain here and the Modesto-based Richland and O'Brien's Markets have increased sales in their meat and wine departments through new cross-merchandising campaigns.

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