TOP U.S. FREQUENT SHOPPER MARKETS

% Households Participating In At Least One Program, 2001ketParticipationChange vs. 20001) Baltimore/Washington96%+2%(tie) Chicago96%+02) Buffalo/Rochester, N.Y.95%+5%(tie) Denver95%+4%3) Philadelphia94%NA4) Columbus, Ohio90%+47%5) Los Angeles89%+1%(tie) New York89%+7%(tie) San Francisco89%NA6) Boston88%+4%7) Seattle85%+4%8) Atlanta84%+30%9) Houston81%0%10) Sacrements, Calif.68%+12%11) Tampa, Fla.65%+4%12)

Oct 07, 2002

% Households Participating In At Least One Program, 2001

ket

Participation

Change vs. 2000

1) Baltimore/Washington

96%

+2%

(tie) Chicago

96%

+0

2) Buffalo/Rochester, N.Y.

95%

+5%

(tie) Denver

95%

+4%

3) Philadelphia

94%

NA

4) Columbus, Ohio

90%

+47%

5) Los Angeles

89%

+1%

(tie) New York

89%

+7%

(tie) San Francisco

89%

NA

6) Boston

88%

+4%

7) Seattle

85%

+4%

8) Atlanta

84%

+30%

9) Houston

81%

0%

10) Sacrements, Calif.

68%

+12%

11) Tampa, Fla.

65%

+4%

12) Minneapolis

62%

+3%

13) St. Louis

23%

+0%

14) San Antonio

22%

+3%

15) Miami

12%

+5%

Source: ACNielsen Homescan; NA = not available