USING THE INTERNET TO SPIKE WINE SALES

There may be huge lessons for big supermarket retailers of wines and spirits in how one of the little guys - Village Wines in Nashville - is using the Internet to blitz its competition and capture the loyalty of local consumers.Owner Hoyt Hill says he can only fantasize about having the resources that a grocery chain could muster behind Internet-based marketing of its alcoholic-beverages operations,

There may be huge lessons for big supermarket retailers of wines and spirits in how one of the little guys - Village Wines in Nashville - is using the Internet to blitz its competition and capture the loyalty of local consumers.

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