ARCADIA, Calif. -- Vons Cos. may enter the burgeoning prepaid phone card market permanently, following a highly successful in-and-out phone card promotion it ran in March.By this summer the chain could be selling 30...
Outposting of greeting cards is converting grocery shoppers into card buyers at supermarkets. Greeting card outposts, or supplemental card shippers, have been used by supermarkets for the past several years to draw...
BALTIMORE -- Several independent retailers based here have established $1 general merchandise sections that, in some locations, encompass an entire side of the grocery aisle.The sections, created in an effort to...
Retailer-designed video cross-promotions will get a jump start when "Forrest Gump" comes out later this week. Seizing an opportunity caused by the lack of national tie-in partners for the multiple-Academy Award...
TULSA, Okla. -- Hale-Halsell Co. here will roll out a program in June that is designed to establish a low-price image in nonfood for its stores.The program involves expanding the general merchandise mix in key...
HUTCHINSON, Kan. -- Dillon Stores here is finding that large items for "man's best friend" are providing the chain with high-ticket merchandise that is in demand by its customer base.Dillon has added 80-foot-long...
Some supermarkets are using Easter to promote their photo processing, bakeware and greeting cards.In a new Easter promotion, Wegmans, Rochester, N.Y., offered personalized children's letters from the Easter Bunny. The...
Supermarkets are refusing to relinquish profitable ground in the killer battery category.Battery sales are up at food chains, and retailers' margins are holding, according to those polled by SN."The battery business...
For supermarkets, continuities provide a competitive edge against mass merchants and increasingly are being used as traffic-building promotions."With competition out there from Wal-Mart, club stores and Walgreen...
Many retail outlets report success with books, audiotapes and videocassettes associated with the O.J. Simpson murder case. But supermarket sales and customer reactions are mixed.According to a recent trade report, the...