McDonald's and Kraft plan to launch McCafé-brand packaged coffee in supermarkets and other food retailers nationwide beginning in early 2015. The national follows market tests.
"We understand there is huge demand for at home options and we’ve built great success with our McCafé coffee in restaurants. So, it was a natural next step to provide customers with McCafé coffee to enjoy in their own home," Greg Watson, SVP, McDonald’s U.S. Menu Innovation, said in a statement.
Made with 100% Arabica beans, the McCafé packaged coffees will be available in ground and whole bean 12-ounce bags. Among the flavors: Breakfast Blend, French Roast, Colombian and Premium Roast Decaf. Single-cup pods will also be available.
"By tapping into the loyal McCafé fan base already built by McDonald’s and leveraging our deep coffee category expertise here at Kraft, we have the ability to reach a larger audience than ever before, really giving this brand room to thrive,” said Nina Barton, VP of coffee for Kraft Foods, said in a statement.
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