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Fig_4A_Produce_Apple_Juice_Front_Produce_Lobby_3.14.2018_STP.jpg Oliver's Market
Oliver’s has ongoing displays of its own brand of apple juice in the produce department.

Center store items find new digs in perimeter departments

Deliberate product pairings drive sales of grocery, perishables

Arranged marriages might be out of fashion, but the deliberate pairing of center store grocery items with perishable mates in the form of cross-merchandising is still very much in style.

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