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Since the pandemic, 81% of consumers have been brewing coffee at home, up from 73%, according to research from The NPD Group.

Coffee sales perk up center store as new routines take hold

As home consumption grows, grocery shoppers are spending more time — and money — in the coffee aisle mulling over their selections

Retailers were able to brew some strong coffee sales during the pandemic as many consumers working from home suddenly began satisfying their morning caffeine fix in the comfort of their own kitchens.

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