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Hold the ketchup, pass the Sriracha

Changing tastes and demographics are redefining the condiment aisle

It was five years ago when the headlines hit the public: “Salsa overtakes ketchup in U.S.,” blared the Drudge Report in all caps, while Business Insider announced, “Salsa is America’s favorite condiment.” It became a story that, in the parlance of the day, “broke the internet.”

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