PURCHASE, N.Y. — PepsiCo has agreed to spell out “Public Water Source” on its Aquafina label, according to watchdog group Corporate Accountability International. CAI said the change comes in response to its “Think Outside the Bottle” campaign, which challenged Aquafina’s label images of snow-capped mountains and certain packaging statements, saying they imply that the source of Aquafina is mountain spring water. “Pepsi’s response to the Think Outside the Bottle campaign is an important first
PepsiCo to Explain Aquafina’s Source
PepsiCo has agreed to spell out “Public Water Source” on its Aquafina label, according to watchdog group Corporate Accountability International. CAI said the change comes in response to its “Think Outside the Bottle” campaign, which challenged Aquafina’s label images of snow-capped mountains and certain packaging statements, saying they imply that the source of Aquafina is mountain spring water.
