ROCHESTER, N.Y. — Wegmans Food Markets is passing price discounts handed down from baking ingredient suppliers to shoppers this holiday season.
“The reasons for the lower costs are varied, depending on whether it’s sugar or chocolate chips or nuts,” said Wegmans’ vice president of consumer affairs Mary Ellen Burris in a Fresh Ideas blog post.
“However, we know that since 2009, there have been record high spikes in such ingredients and last year’s Midwest drought had a big effect. Now better weather has allowed things to return to a more normal level.”
Wegmans White Sugar in a 5-pound bag has dropped from $2.49 last year to $1.99 this year due to lower sugar prices that also affect Wegmans Chocolate Morsels, down 20 cents to $1.49 this year, according to Burris.
Baking nuts have also been discounted from $6.49 for a 16-ounce bag to $5.99, thanks to a new supplier.
“We were not happy with the quality in our own brand and found a supplier that can provide higher quality with greater consistency and reliability, and a better cost that we can pass along,” said Burris.
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