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Whole Foods Unveils Whole Paws

AUSTIN, Texas — Chicken, salmon or another protein is the first ingredient in Whole Foods Market's new Whole Paws pet food.


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“Now you can treat your furry friends to super wholesome vittles from a trusted source,” posted Whole Foods blogger Paige Schilt. “As you might expect from Whole Foods Market, all Whole Paws products are made without artificial flavors, animal by-products, added sugar or grains.”

Whole Paws replaces pet foods sold under the 365 Everyday Value brand.

Read more: Whole Foods Debuts Budget Assortment

“Fans of the former 365 Everyday Value pet food products will be glad to know that Whole Paws products are still the best value in our pet food aisle, so you can upgrade your pet’s diet without up-ending your budget,” stated Schilt.

The blogger recommends transitioning pets to Whole Paws gradually, over a week or more, by first serving 80% of the established food with 20% Whole Paws, and increasing the percentage after every day or two. 

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