Skip navigation
Yvonne_Yancy (2).jpg
Yvonne Cowser Yancy

The Fresh Market names Yancy to lead HR

Second top exec to join chain since December

The Fresh Market has named Yvonne Cowser Yancy senior VP and chief human resources officer, the second top executive to join the chain’s ranks in the past month.

Yancy joins The Fresh Market, based in Greensboro, N.C., with more than 20 years of experience in human resources in both private and public sectors. She will be responsible for The Fresh Market’s field and home office human resource and benefit functions, including talent acquisition, organizational design and development, training, compensation, and health and wellness functions.

Yancy most recently had been commissioner of human resources for the City of Atlanta, and previously help positions with GE Capital, Ashland Inc., Lincoln Financial Group, Turner Broadcasting and SunTrust Bank.

“Yvonne’s background and experience make her an incredibly valuable resource for The Fresh Market team,” said Larry Appel, president and CEO of The Fresh Market. “Her ability to design, implement and lead HR initiatives will help cement The Fresh Market as an industry leader from a hiring and employee satisfaction standpoint.”

In early December The Fresh Market named May Kellmanson, a veteran of Winn-Dixie and Wegmans Food Markets, chief marketing officer.

The moves come following the company’s September hiring of Appel, who, like Kellmanson, was also a veteran of Winn-Dixie and Skeeter Snacks.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.