Consumers flocked to the frozen-food aisles during the peak of the pandemic, and some of that heightened demand appears to have staying power.
Dollar sales of many frozen items have continued to show growth over the last three years, including frozen meals, desserts, and frozen fruits and vegetables. Although price inflation is masking soft demand in certain subcategories, consumers have shown ongoing interest in the convenience, variety, and value they can find in the freezer case.
According to data from Circana compiled by research firm 210 Analytics, dollar sales of frozen foods were up 6.7% in the first quarter and 3.8% in the second. Frozen meals have been among the best performers, with sales up 7.4% and 3% in those periods, respectively.
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A version of this story first appeared in CSP Daily News.
