MOORESVILLE, N.C. — Bloom has been promoting a new line of beef with a billboard on N.C. 150 here for a little over a week, and now People for the Ethical Treatment of Animals has announced it hopes to counter it with an ad of its own.
The Food Lion retailer's billboard, launched May 28, shows a giant fork going from the ground to the billboard, where it pierces a piece of meat. The smell of black pepper and charcoal is emitted by a high-powered fan at the bottom of the billboard that blows air over cartridges loaded with fragrance oil.
PETA announced Thursday it hopes to erect a Mooresville billboard that shows a skinned cow's head on a slaughter hook and emanates the smells of rotting flesh, urine, feces and blood. PETA's billboard would read: "Meat Stinks: Go Vegan. PETA."
The group says that it has the studies and stats to show that meat stinks for animals, human health and the environment. When SN asked Food Lion for a response to PETA's announcement, Christy Phillips-Brown, spokeswoman for Delhaize America, said, "Bloom launched its billboard to promote a new brand in our stores. We respect the dietary needs of all of our guests, and strongly believe in providing customers a variety of meal selections, including fresh fruits and vegetables, quality meat products as well as natural and organic items throughout our stores."
The billboard is scheduled to emit scents from 7 a.m. to 10 a.m. and 4 p.m. to 7 p.m. every day until June 18.
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