SCHAUMBURG, Ill. — The overall growth rate of wine may have slowed, but consumers are still finding refreshment in 3-liter premium wine casks (boxed wine), according to the Nielsen Co.
Dollar sales in the segment grew 31% last year, compared to the 4.4% growth experienced by the overall table wine category.
The renewed popularity of boxed wine may be attributed to its value. Equivalized to the average price of a 750ml bottle, premium wine casks are approximately 40% less expensive than the average table wine price ($6.23 for table wine compared to $3.78 for a 3-liter premium wine cask), noted Nielsen.
“Consumers see premium wine casks as more value for their money, as it holds the equivalent of four standard wine bottles,” said Danny Brager, vice president of Beverage Alcohol for the Nielsen Co., in a statement. “In addition the package stays fresher longer once opened and offers added environmental benefits.”
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