ARLINGTON, Va. — Food Marketing Institute on Tuesday said it has named Susan T. Borra senior vice president of communications, effective Dec. 1.
Borra will serve as a spokeswoman for FMI and manage media outreach in support of FMI’s public affairs issues, programs, products, services and events. She will oversee all online communications, including the FMI website and social media accounts. She will also provide communications counsel to FMI members and direct the activities of the FMI Communications Committee and Consumer/Community Affairs and Social Responsibility Committee.
The 30-year industry veteran — who previously had a stint at FMI as director of consumer affairs — most recently was executive vice president and managing director of nutrition, food and wellness at public relations firm Edelman. Previously she was executive vice president at the International Food Information Council.
Borra is also a registered dietitian and served as president of the American Dietetic Association from 2001 to 2002 and as chairman of the ADA Foundation from 1999 to 2000. She currently serves as chairman of the public information committee for the American Society for Nutrition and is active with the American Heart Association and the Institute of Food Technologists.
“Her breadth and depth of knowledge about communications and the food industry will greatly benefit FMI and its members,” said FMI President and Chief Executive Officer Leslie G. Sarasin. “She has a tremendous capacity for handling challenging communications issues and great insight about issues important to food retailers.”