IRI, Nielsen to Draw From Same Household Data Pool

Information Resources Inc. and the Nielsen Co., New York, have formed a joint venture to recruit, maintain and process data from a common set of households to support the companies' separate IRI Consumer Network and Nielsen Homescan panels.

CHICAGO — Information Resources Inc. here and the Nielsen Co., New York, have formed a joint venture to recruit, maintain and process data from a common set of households to support the companies' separate IRI Consumer Network and Nielsen Homescan panels.

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