MONTREAL — Declaring an initial test a success, Metro Inc. said Wednesday that it would roll out its "Metro & Me" loyalty card program throughout Quebec this fall. Metro launched the loyalty card program in April in the Quebec City region with the help of the data analysis firm Dunnhumby.
Metro officials made the announcement while reviewing sales and earnings gains for the fiscal third quarter, which ended July 3. Net earnings improved 6.6% to $116 million (U.S.), and EBITDA improved 6.3% compared with the same period last year. Sales of $3.44 billion improved by 1.4%, while same-store sales declined 0.6% due mainly to deflation in certain categories.
Metro noted that it achieved sales increases despite having the benefit of food-price inflation and a competitor's strike in the year-ago period.
