NORWALK, Conn. — Mobile shopper marketing firm ShopText has partnered with AOL Shortcuts to create a mobile-to-loyalty card coupon network that links traditional media advertising to digital coupons.
Shoppers can “clip” coupons from leading brands with a text message when they see a code in national television, print, on pack, online and mobile advertisements. The coupons they chose are instantly loaded onto participating loyalty cards and redeemed when shoppers swipe their loyalty card at checkout.
“Brands and retailers will now be able to measure traditional, social, online and mobile media response, coupon loads and redemption in real-time from one reporting dashboard,” Steve Roberts, chief executive officer of ShopText, said in a statement.
Shortcuts provides consumers with electronic, mobile and other coupons through partnerships with News America Marketing, Kroger, ConAgra, Campbell’s and other companies.