PITTSBURGH — Shop 'n Save here said it has launched a new shelf-label nutrition program called "Healthy Elements" at its 70-plus stores in Pennsylvania, Ohio and West Virginia.
Tags on shelves will call out nine dietary attributes, including foods that are low fat, low calorie, gluten free, low sodium, low cholesterol, a good source of calcium, a good source of fiber, whole grain or organic. All food items are marked according to the manufacturer's Nutritional Facts panel. "
The food purchased at the grocery store plays a large role in overall health and wellness," said Bill Lipsky, area sales director for Supervalu, which supplies the independently owned and operated Shop 'n Save stores.
The program is similar to Supervalu's color-coded Nutrition iQ labeling system, which the company began rolling out in 2009 and has been expanding to more of its banners.