ROCHESTER, N.Y. — Wegmans Food Markets is doing something with a private label that it's never done before: calling out the product’s manufacturer on packaging.
The retailer decided to add the name of family-owned Gottlieber Spezialitäten AG to the label of its new Wegmans Brand Swiss Crepes since it has a strong reputation for quality. The company is a gold medal winner with the Exposition of Swiss Tourism in International Culinary Art.
“It allows us to call attention to the authenticity and credentials of the Swiss manufacturer, linked with the confidence our customers have in Wegmans-brand products,” said Mary Ellen Burris, Wegmans’ senior vice president of consumer affairs, in a recent column.
The crisp, rolled wafers are filled with three flavors of Swiss chocolate cream in each box: praline (hazelnut), mocca (coffee and chocolate) and gianduja (chocolate and hazelnut).
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