CHICAGO — IGA here said it has donated more than $265,000 to the Wounded Warrior Project as a result of its second annual IGA Exclusive Brand national marketing initiative that ran between Memorial Day and Labor Day — more than twice as much as the $120,000 it donated in 2011.
Of the total, $171,000 came from IGA donating a portion of the proceeds from the ale of IGA water, hot-dog buns and hamburger buns in specially marketed WWP packaging; in addition, Kraft contributed $50,000 in IGA's name in exchange for IGA positioning beverage mix displays of Crystal Light, Kool-Aid, Country Time and MiO liquid water enhancers; and IGA retailers' own fund-raising efforts and the IGA WWP Golf Tournament contributed almost $45,000.
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According to Dave Bennett, senior vice president of procurement and exclusive brands, "We were overwhelmed with the support our retailers gave to the Wounded Warrior Project event. Not only did IGA retailers participate by selling products but also by using community events to get the word out about [its] important mission."
The WWP supports service members with physical and emotional wounds through a series of programs and services structured to nurture the mind and body and to encourage economic empowerment and engagement.
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