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Schnucks Rewards goes chainwide

Regional grocer brings loyalty program to Rockford, Ill., stores

Schnuck Markets has now made its customer loyalty program available at all 117 of its stores.

The St. Louis-based grocer said Wednesday that it has launched Schnucks Rewards at its six Rockford, Ill.-area supermarkets. Customers who sign up earn points redeemable for dollars off future purchases. At checkout, shoppers can choose grocery or fuel rewards.

“This is a modern way for us to say thank you to customers for choosing Schnucks and to reward them for something they’re already doing: buying groceries to feed their families,” Vice President of Marketing Ted Schnuck said in a statement. “We know that shoppers have many options to choose from, and our hope is that Schnucks Rewards provides them with one more reason to choose us.”

Schnucks launched the Schnucks Rewards program and mobile app last August. Members earn 10 rewards points for each dollar spent on qualifying purchases. After collecting 1,000 points, or the equivalent of $100 in purchases, shoppers earn $2 off a future purchase. Dollars can be redeemed as they are earned or accumulated to spend in bulk, up to $500.

In March, the retailer added shopping lists and a wellness guide to the Schnucks Rewards app. Customers can add items to a digital shopping list by typing in the product name, scanning a barcode or clicking on an item in the Schnucks digital ad, and the order of their list is adjusted according to the layout of their designated store. And once a product is on a shopping list, the app clips any available digital coupons for instant savings.

With the wellness guide, shoppers can view nutritional information and labels, including attributes such as “heart smart,” gluten-free, high protein and organic. The app also now indicates products approved for the USDA’s Women, Infants and Children (WIC) health and nutrition program.

Schnucks operates supermarkets in Missouri, Illinois, Indiana, Wisconsin and Iowa.

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