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Tops Donates Store-Brand Proceeds to Schools

WILLIAMSVILLE, N.Y.Tops Friendly Markets is incenting private-label purchases with donations to schools.

As part of a new program, a portion of the proceeds from one's purchases of Tops Brand, Full Circle and TopCare products can be donated to the school of the shopper's choice. Shoppers can visit to register their Tops BonusPlus or BonusCard and select their school.

Salisbury, N.C.-based Food Lion hosts a similar program where a percentage of a loyalty cardholder’s qualified store-brand purchases is automatically credited to the school of the shopper's choice. 

Read more: Food Lion Links Store Brands to Schools

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