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H-E-B Opens New Beauty Department

SAN ANTONIO Celebrity make-up artists and hair stylists attended the grand opening of a “new and improved” beauty department at an H-E-B Plus store here.

The event was held last Friday and Saturday at the H-E-B on Highway 281. Attendees included “Elba” from the John Frieda Salon in New York. Elba demonstrated techniques and styles utilizing John Frieda products.

SN blog: Does Beauty Need More Dates?

Also on hand were Unilever stylist Brandon Pope who demonstrated Unilever products such as Nexxus, Clear, TRESemmé and Suave; and celebrity makeup artist Starley Murray, who demonstrated Procter & Gamble products such as CoverGirl, Pantene and Olay.

H-E-B also hosted how-to tutorials, ideas and tips.

The event was announced on the H-E-B Facebook page.

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